We create unique homes
that harness the value of space

Homes that work for the way you live

We see every one of our property developments as a stand-alone project and we pride ourselves on harnessing the potential of a space to create the home our clients are looking for. Our extensive track record includes over 10,000 homes built to the exacting quality standards in our residential property construction process, as well as distribution and project design.

We deliver unrivalled, quality developments

Our strategy is underpinned by our highly qualified team of specialists, who are active in local markets and forge close, trust-based professional relationships with key market players. This approach secures our access to the best opportunities, strengthens our operating capacity and generates the conditions required for shared success.
This strategy is supported by our synergies and involvement with the Madrid Association of Property Developers (ASPRIMA), which has a track record spanning over 40 years and strives to protect the professional interests of our sector, seeking solutions by engaging with public administrations.
LATAM Club Deal is an ambitious asset investment project offering compelling yields in the Spanish property sector. A safe way to do business with Latin American families looking to protect their family legacy. We identify profitable opportunities with a view to protecting and preserving the fruits of a life’s work through the acquisition, development and operation of real estate for sale and rental.

We are people
helping people

Meet the
ASG Homes team

Amassing more than 30 years’ experience in the residential property sector, we are proud to boast a highly qualified, reliable team of professionals who are truly committed to ASG Homes’ core values.
We operate across every stage of property development, so we have a heightened awareness of our customers’ concerns. We seek to understand and relate to their lifestyles, affording the benefit of our experience and dedication.
Our in-house team of 30 professionals is complemented by a highly-skilled external team of specialists

Victor Perez

Chief Executive Officer (CEO)

Elisa Cendrero

Managing Director

Alberto Morán

Managing Director

Beatriz Pérez

Responsible for Financial Controlling

Ricardo Menchaca

LATAM Manager México

Juan Pablo Ruiz Velasco

LATAM Manager España

Pablo Bruguier

Responsible for Sales

Ana Miguelsanz

Responsible for Marketing & Communication

Claudia Rodríguez

Legal Technician

Víctor Ruiz

Responsible for Construction

Jorge Tinas

Responsible for Development Management

Elsa López

Operating Manager

David Castro

Responsible for Sourcing & Acquisitions

Javier Izquierdo

Responsible for Administration

Luis Lastra

Head of Analysts & Institutional Investors

Rubén Vargas

Senior Sales Technician

Beatriz White

Senior Sales Technician

Silvia Larena

Sales Administrative

Juan Muñoz

Quantity Surveyor

Adriana Couput

Post Delivery Controller –Engineer

Jaime Cudós

Development Control Technician

Tamara Robles

Senior Financial Controlling Technician

Beatriz Eyries

Sourcing Associate

Paula Lappalainen

Office Assistant

Antonio Márquez

Senior Associate

Ysabel Alejandre